top of page
Pain Relief Tips


The Long Game of Being Seen:A letter to mobile chiropractors
Most mobile chiropractic practices don't fail from poor clinical skills or bad strategy. They fail because they never escape obscurity — and they run out of runway before the flywheel builds speed. Growth in a local service business is less about clever marketing than about ubiquity. The practitioners who make it aren't always the most talented. They're the ones who kept pushing in the same direction long enough for momentum to take over.

Dr. Lucas Marchand
6 days ago5 min read


Hypertrophy Without Dogma: A Case for Intentional Training
Strength training has always carried mythology alongside mechanics. Few ideas are as persistent as the belief that heavy barbell compounds—squat, bench, deadlift, press—are not just a path to physical development, but the path. The problem emerges when tools designed for strength expression are treated as universally optimal for physique development. Aesthetic hypertrophy operates under different constraints. It rewards repeated exposure to mechanical tension in specific musc

Dr. Lucas Marchand
Jan 2915 min read


Does Better Revenue Really Mean Better Patient Outcomes?
Money doesn't heal—but financial stability creates conditions for better care. The real drivers of outcomes are unglamorous: clinical judgment, patient buy-in, adherence, reassessment. What's missing from the "profit equals outcomes" narrative is ethical risk. Every financial incentive can distort judgment into over-treatment and low-value care. Business competence supports good care but doesn't guarantee it. If chiropractic wants to mature, we need to hold both truths at onc

Dr. Lucas Marchand
Jan 216 min read
bottom of page
