top of page
Pain Relief Tips


Why Your HOKAs Are Sabotaging Your Lifts (And What to Wear Instead)
Your HOKAs are incredible shoes — for the right activity. But the same maximalist cushioning that saves your joints on a long run is quietly undermining your stability under a barbell. Here's what the science of proprioception actually says about your training footwear, and why your physical therapist already knows what your shoe rack doesn't.

Dr. Lucas Marchand
4 days ago5 min read


The Utilization Problem Nobody Is Talking About
There's a particular kind of busy that feels like progress but isn't. Most mobile chiropractors aren't failing — they're running at half capacity with no clear diagnosis of why. The problem isn't skill, market, or offer. It's utilization. And it's almost entirely fixable without a single new patient.

Dr. Lucas Marchand
Apr 237 min read


The Crack Heard 'Round the Internet Isn't Bringing You Patients
Chiropractic adjustment videos rack up millions of views. Practitioners celebrate the reach. But there's a problem nobody wants to say out loud: the people watching aren't shopping for a chiropractor. They're killing time. The crack is the product — and it delivers completely in fifteen seconds, for free, with no appointment required. You've given them everything. They've given you nothing. Views aren't patients. Spectators don't book appointments.

Dr. Lucas Marchand
Apr 214 min read
bottom of page
