As a chiropractor, it’s commendable to care about your patients’ opinions. However, this concern for being liked can sometimes hold your practice back. It’s a common feeling, but it poses challenges to running a successful business. I myself have struggled with this for years.
For myself personally, the desire to be liked stemmed from empathy and a genuine care for my patients. While I would say this is a positive trait, I believe it also stemmed from a need for validation or a fear of conflict. These feelings compromised my judgment, leading me to prioritize being liked over making decisions that were best for my patients’ and my practice.
When the desire for like-ability takes precedence, several issues can arise.
I was certainly and to some extent, guilty of undercharging for my private house call services, thinking it will attract more patients or foster goodwill. And, in a way it did. I avoided recommending necessary treatments or follow-ups, fearing it would upset my patients. Allowing your patients to dictate their care plans can undermine your expertise and prevent you from asserting your professional judgment.
It’s crucial to remember that your primary role is to improve your patients’ health, not to be their friend. Patients respect expertise and results more than they value a “nice” doctor who doesn’t challenge them. Trust in your knowledge and skills; they are valuable. Don’t be afraid to charge accordingly for the quality of care you provide.
To foster a more balanced approach in your practice, I would consider implementing several strategies. First, practicing assertive communication is essential. Aim to be kind but firm in your recommendations; this clarity will help patients understand the necessity of your suggestions and the rationale behind your treatment plans.
Next, focus on educating patients about the value of your care instead of seeking their approval. By highlighting the benefits of your services, you reinforce their trust in your expertise and encourage a deeper appreciation for the care they receive.
Setting clear boundaries is another critical aspect of maintaining professionalism. Establishing and adhering to these boundaries, even if it may temporarily displease a patient, fosters respect and understanding over time. Patients will come to recognize that you have their best interests at heart.
Lastly, consider standardizing your care plans and pricing based on Medicare rates in your area. This approach not only minimizes the temptation to make exceptions but also helps maintain the integrity of your practice. Remember, a standard clinical trial for chiropractic care typically consists of 12 sessions conducted three times per week, with a re-evaluation at visit 6 or at the end of week two, whichever comes first. By implementing these strategies, you can foster a more balanced dynamic between likeability and professionalism, ultimately enhancing the quality of care you provide.
Continuing my professional development has been essential for boosting my expertise and confidence as a chiropractor. I’ve discovered a couple of effective ways to enhance my professional persona along the way.
One of the most valuable steps I've taken is networking with my peers through the "The Mobile Chiropractors Forum" I created in 2017. Connecting with other chiropractors has given me a fresh perspective and much-needed support. Sharing our experiences has opened my eyes to different approaches and strategies, and the encouragement I receive from fellow professionals has been incredibly motivating.
Remember, patients come to you because they need your help, not because they’re looking for a new friend. By focusing on providing excellent care and clear, confident communication, you’ll likely find that patients respect and appreciate you even more. Striking the right balance between like-ability and professionalism will not only benefit your practice but also enhance the overall patient experience. Embrace your role as an expert, and watch your practice thrive!
Have a wonderful week,
Dr. Lucas Marchand
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